I attended the IFBC (International Food Blogger Conference) last fall, and sat in on a plethora of interesting and valuable sessions on how to cook for, write, photograph, and market my blog or cookbook, but I found a slight gap in the itinerary. There seems to be a lot of information out there on how to conceive of and publish your work, but very little on the process that falls in between: how to create a visually appealing product.
I love food as much as I do book design, so a good cookbook exemplifies both of these parts of me. But as much as I relish the medium, I am even more critical when a book is presented in poor design. Even if the recipes are sound, if the pages are not visually appealing—much like your finished recipes should be on the plate—then I am not hungry nor inspired.
Think about how often you notice the design of a book. Probably not very, unless something has gone awry—a typeface that is contradictory to the tone of the book; type that’s too small/large with poorly justified lines; low-quality photos and illustrations—any of these can detract from the beauty that is your prose.